I just got an email from my White Sox ticket rep.

They're building a new seating area behind the plate with all kinds of new amenities.

If you want the front row, the cost of the seat is $200. Otherwise, it's $170.

After a season like this one where I felt the team just folded and collapsed, I guess all I can say is "Good luck to you selling those seats!"

What do you get for that price?

Premium reserved parking outside of Gate 3

Premium buffet in the 5,000+ square foot private restaurant/lounge with all beverages included
Private access to seat location

Wait service at the seats for food and beverages

Comfortable, wide seats

Self-service island featuring popcorn, ice cream, peanuts, soda, water, etc.

One of the best seats in the house, some of which are closer to home plate than the pitcher!

FOR IMMEDIATE RELEASE: Thursday, August 26, 2004

NEW ALL-INCLUSIVE 'SCOUT' SEATING AREA
AMONG CHANGES TO U.S. CELLULAR FIELD FOR 2005

CHICAGO - A brand new "Scout" seating area for fans - located directly behind home plate and featuring behind-the-scenes views, pre and postgame access to a premium club offering Levy-catered dining, in-seat wait staff during the game and special parking next to the ballpark - is planned for U.S. Cellular Field in 2005.

This new 314-seat area will be built behind home plate, replacing the current field access tunnel and some existing seating. Fans with tickets to this area will have access to a 5,000-square-foot private restaurant and lounge located inside the ballpark at Gate 3 and will enjoy behind-the-scenes views of the ballpark's inner workings. These seats will feature personal wait service from Levy staff, as well as reserved parking just outside Gate 3. Please see the attached renderings.

"These will literally be the best seats in the house," said Brooks Boyer, White Sox vice president of marketing. "We are offering fans a unique ballpark experience that will come as close as possible to actually being a member of the team. Fans will park right near the ballpark, spend pre and post game in a premium club with a first-class Levy dining experience, walk to their seats past the visiting clubhouse and then sit right behind home plate with personal wait service throughout the game. All of this will be available for one price - parking, the cost of the ticket, food and beverage - which we think makes this a very well-priced option when compared against other professional sports facilities in Chicago and across the country."

Scout Seat tickets are being offered in season packages, first to existing White Sox season ticket customers. Prices are $200 for seats in the first row of the special section and $170 for all other seats.

"You see the popularity of these exclusive seating options throughout sports and in all of the new ballparks and venues," Boyer said. "And we think the amenities provided with this experience will be unmatched for fans in this area."

Phase V renovations, which are scheduled to be completed by Opening Day 2005, also include a new, multilevel baseball and softball skills area called "FUNdamentals." The ballpark's Phase V renovations, designed by sports architectural firm HKS of Dallas, Texas, were made possible by the 2003 naming rights agreement with U.S. Cellular.

FUNdamentals, a 15,000-square-foot baseball and softball skills instruction area, will be relocated on the left field concourse and will feature a youth-sized baseball diamond for coaching clinics, batting and pitching cages and areas for baserunning and skills instruction, in addition to a kid-friendly concession and novelty stand.

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© 2004 Chicago White Sox