On the way home from work today, I had to stop by Taco Bell.

Now... why would I do that... and why would you care?

Because everyone in the United States is getting a free taco today. Now... again... why?

Because Taco Bell ran a promotion that was called "Steal a Base Steal a Taco". In a nutshell, if anybody in the World Series steals a base in a World Series game, America gets a free a free crunchy seasoned beef taco .

So - there it was: last Thursday, Game 2, bottom of the 4th. - Thank You Boston Red Sox rookie center fielder Jacoby Ellsbury (he walked after two out, and stole second in a 2-1 win by Boston over Colorado)

The place wasn't crowded at all... you could only cash-in today from 2pm-5pm. I can't imagine what the chain's 5,800 stores were like during all of this.

EVENT: Taco Bell Corp. ("Taco Bell") is tapping into the national pastime with a completely outside the bun idea: During any game of the 2007 World Series (the "Games"), currently scheduled for Wednesday, October 24, 2007, Thursday, October 25, 2007, Saturday, October 27, Sunday, October 28, 2007, Monday, October 29, 2007 (if necessary), Wednesday, October 31, 2007 (if necessary), Thursday, November 1, 2007, (if necessary), Games or event dates and times determined in the sole discretion of the Office of the Commissioner of Baseball, and/or Major League Baseball Properties, Inc., as applicable, and are subject to change, Taco Bell will offer the prize identified below for ANY "stolen base" as determined by Taco Bell in its sole discretion. For purposes of this event, an eligible "stolen base" is defined as a base stolen during regulation or extra innings play and is subject to the determination/designation of the official Major League Baseball scorekeeper as an official stolen base. Any attempted stolen base which does not result in an official stolen base as defined herein, will not be eligible for the "Free Taco" as outlined herein. If a base is stolen during regulation or extra innings play by any player for either team, Taco Bell will offer every person in the U.S. the opportunity to obtain one (1) free Crunchy Seasoned Beef Taco (Approximate Retail Value 77¢, prices may vary) ("Free Taco") at participating Taco Bell® restaurants in the United States on the date designated herein. No product substitution, cash redemption or alternative will be allowed. Only one (1) Free Taco will be permitted per person, regardless of how many eligible bases are stolen during the Games. In the event the Games are not played on October 24-November 1, 2007, the offer will be good during any Games of the 2007 MLB World Series to be announced. ELIGIBILITY: No Purchase Necessary. This offer is open to legal residents of the fifty (50) United States and the District of Columbia only. Void in all other territories, possessions, commonwealths and all other countries. Void where prohibited. MLB Entities (as defined below) and employees thereof are ineligible.

SPONSOR: Taco Bell Corp., 17901 Von Karman Avenue, Irvine, CA 92614.

HOW TO OBTAIN A FREE TACO: If an eligible base was stolen during the Games, Taco Bell will make an announcement through selected media channels, including a press release and its web site (www.tacobell.com), that eligible consumers can obtain their free Crunchy Seasoned Beef Taco on Tuesday, October 30, 2007 (if base is stolen in Games 1 or 2 on October 24 or October 25, 2007) OR November 6, 2007 (if base is stolen in Games 3-7, October 27, 28, 29, 31, November 1, 2007) ("Redemption Date") only. To obtain the Free Taco, consumers must visit any participating Taco Bell® restaurant in one of the fifty (50) the United States or District of Columbia between 2:00 p.m. and 5:00 p.m. (local time) on the Redemption Date only and request a Free Crunchy Seasoned Beef Taco. Free Taco's will not be offered on any other date or time, regardless of circumstance. Limit one (1) Free Crunchy Seasoned Beef Taco per person. Participating Taco Bell restaurant manager reserves the right to deny Free Taco to any person he/she reasonably believes has already received a Free Taco or has engaged in any other fraudulent activity. All eligible consumers: Everyone in line at a participating Taco Bell restaurant before 5:00 p.m. local time will receive a Free Taco, even if it is provided after 5:00 p.m. Free Taco offer is subject to store availability and Taco Bell reserves the right to substitute an item of equal or greater value if due to unavailability. All restaurant managers decisions are final regarding to Free Taco offer. As a condition of the offer, consumers agree: (a) to release, and hold harmless Major League Baseball Properties, Inc., Major League Baseball Enterprises, Inc., MLB Advanced Media, L.P., MLB Media Holdings, Inc., MLB Media Holdings, L.P., MLB Online Services, Inc., the Office of the Commissioner of Baseball, and the Major League Baseball Clubs, and each of their respective shareholders, employees, parents, directors, officers, affiliates, representatives, agents, successors, and assigns (hereinafter,"MLB Etities") and Sponsor and their affiliates, subsidiaries, retailers, sales representatives, distributors and franchisees, and each of their officers, directors, employees and agents ("Promotional Parties"), from any and all claims, demands, losses, promises, causes of action, and liabilities, in this contest/promotion or any use/misuse of the prizes awarded hereunder including a Free Taco, (b) under no circumstances will entrant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (c) all causes of action arising out of or connected with this Offer or any Free Taco or any advertising, marketing, promotion or publicity materials in connection therewith, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys' fees and court costs. By participating, consumers agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant's rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of State of California, without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts for Irvine, California.

Taco Bell is an official sponsor of Major League Baseball Properties, Inc. Major League Baseball trademarks and copyrights used with permission of Major League Baseball Properties, Inc. Contest not produced or executed by any MLB Entity.